For Integrated Marketing Communications (IMC), we had to come up with a durian-related product and suggest the suitable IMC tools to use and all that jazz... so my teammates (Eric Cham, Adrian Wong & Adrian Ngow) and I came up with "Tam Tam Heong" (Every Bite Is Scrumptious), a very Malaysian durian cafe. Our tagline is "Tin Ha Tai Yat Lau" (The Best In The World). We only sell durian-related foods like durian tart, durian custard, durian pie, durian cake, durian bun, durian "tong sui", durian ABC, durian pudding, durian cendol, durian roll, durian dodol, durian pancake, and durian ice-cream.
Presentation is at 3.00 p.m. later... *crosses fingers until they cramp* I hope Ms. May Gan, the IMC lecturer, will like our ideas... >.<
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This Is The Print Ad (Done by Eric Cham)
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This Is Another Print Ad (Done by Adrian Wong)
1 comment:
Whoopy! Hi gal! Well, just want to say i like your group's idea of TamTamHeong. The name is unique, easily remembered, and yea, suit the whole concept. Love it! Keep up the good work! We'll work on Lawrence's soon!!! Love ya!
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