Batey Ads: What We Believe

Our Craft

* We believe in advertising that tickles the toe as well as the head.

* We believe in creating ideas that endure rather than one of ads that win awards.

* We believe in never sacrificing the art for profit.

* We believe raw concept testing of advertising ideas was invented by a

frustrated Tasmanian transvestite.

* We believe that the most important rule to follow in developing an idea is

not to have any rules.

Our Business Attitude

* We believe the best clients are the ones we have; it's more important to

develop existing business than to continuously chase new business.

* We believe we must seek to know as much about our client's business as the

clients know themselves.

* We believe there's no such thing as a bad client, just bad judgment or

salesmanship on our part.

* We believe the most effective client relationship is when we're seen as a

business partner, not just a provider of advertising.

* We believe forward planning is next to godliness.

* We believe in treating the bottomline like grandma with reverence.

Our Staff

* We believe in sharing our financial rewards solely with the most deserving staffs.

* We believe in open-door management, delegating responsibility and making

everyone responsible for their actions.

* We believe every single person on staff, from office boy upwards, should

think, eat, and sleep creatively.

* We believe that hard work makes Jack a bright lad.

Our Personality

* We believe we're lucky to be in such an exciting industry and hopefully it shows in the energy and passion we apply to every task.

* We are more like hawkers than suave admen.

* We believe in being fair to the point of being boring; frank to the point of being irreverent; cheerful, always cheerful - to a point.

* We believe that a little madness helps keep us sane.