Friday, October 19, 2007

My Occupation: Junior Copywriter

Many people do not understand the nature of my job. So lemme break it down fer y'all... =)

(From Wikipedia, the free encyclopedia)

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases, white papers, and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail-order catalogs, billboards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media.


Copywriters can work for themselves as independent contractors, freelancing for a variety of clients. They may also work as employees within larger organizations, including advertising agencies, public relations firms, advertising departments within larger companies, TV or radio stations, newspapers and magazines.

A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for their advertisements' verbal and textual content; the art director has ultimate responsibility for the visual look and appeal. Both are responsible for coming up with big, effective, persuasive ideas.

Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter would write an ad designed to sell a car, while a technical writer would write the operator's manual to explain how to use it.

Because the words sound alike, copywriters are sometimes confused with people who work in copyright law. The careers are unrelated.

Well-known copywriters include David Ogilvy, William Bernbach, Robert W. Bly, Gary Bencivenga, Dominik Bjegovic, Jay Abraham, Clayton Makepeace, Larry Owen, Patrick Pacacha, and Leo Burnett. Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers, Viktor Pelevin, Eric Ambler, Joseph Heller, Terry Gilliam, Salman Rushdie, Don DeLillo, and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then retired to become a very successful copywriter.)



keeyit said...

Ok, understand what is copywriters.

Passionista said...

Hey, been following your blog for some time... didn't know you were a copywriter.

which agency are you at?

michsue said...

hey ya... i'm with SoftCell Design & Communications... =) it's in Taman Desa... r u a Copywriter too? which agency r YOU at? ;P

Dominik Bjegovic said...

Good god of heaven! I can’t imagine what would happen to my assets if I wouldn’t find you guys. You helped me learn the real facts about the law to get a second passport. And gave me right advices which helped me saving my precious assets. I thank to you people. Dominik Bjegovic

Dominik Bjegovic copywriter said...

Hi there! I have read your article, and I must say it’s quite fascinating. What you have written is a general feeling but the way you have embedded the feeling into text is admirable. I will be looking forward to see more of this kind of appealing writings. Dominik Bjegovic copywriter